Directed digital strategy across web, e-commerce, and mobile platforms, driving integrated SEO and performance marketing initiatives. Managed end-to-end marketing campaigns across web, email, database, social, and display channels. Led social media strategy, client communication, and executive performance reporting. Implemented advanced analytics and tracking to measure full-funnel customer journeys (online and offline). Collaborated with cross-functional teams to optimize landing pages, enhance UX, and improve conversion performance while ensuring internal alignment with marketing objectives.