Led digital strategy and transformation across websites, e-commerce, and mobile platforms, driving business growth and channel expansion. Defined customer journeys, value propositions, and product requirements to enhance digital experiences and strengthen market presence. Managed performance marketing across Google Ads (Search, Display, YouTube, Shopping, Gmail) and paid social (Facebook, LinkedIn, Twitter). Specialized in keyword strategy, A/B testing, landing page optimization, and conversion improvement. Delivered data-driven daily/weekly reporting, performance analysis, and executive presentations while building strong stakeholder partnerships to optimize campaign ROI and digital performance.